Prairie Fresh Food Corporation

Associations

The PFFC is an active member of the following Canadian Associations.

Canadian Produce Marketing Association (CPMA)
CPMA – PFFC is a member in good standing with the Canadian Produce Marketing Association. CPMA is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and vegetables in Canada from the farm gate to the dinner plate.

Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada from the farm gate to the dinner plate.

CPMA's vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its members!

CPMA members include major growers/shippers/packers/marketers, importer/exporters, transporters, brokers, distributor/wholesalers, retailers, fresh cut operators, foodservice distributors/operators and processors that integrate all segments of the fresh produce industry.

CPMA is proud to represent international and Canadian members who are responsible for 90% of the fresh fruit and vegetable sales in Canada. CPMA is funded by the industry through voluntary membership and various services, activities and sponsorship programs.

Since 1925 the Canadian Produce Marketing Association (CPMA) has been driving produce sales through sound governance, planning and strategic leadership. In 2012, the CPMA embarked on a process to renew its corporate strategy to build a better market and value proposition for the industry. The results of this journey and exploration has recognized key foundational elements and has culminated into a multi-year Strategic Plan, designed to expand the Canadian fresh produce marketplace, maximize value for members and leverage the global produce community that does business in Canada in a way that benefits all stakeholders.

The strategy is simple. CPMA will strive to CONNECT the industry, ADVOCATE for our interests and GROW the market.

Vegetable Dispute Resolution Corporation (DRC)
DRC - PFFC is a member in good standing of the Fruit and Vegetable Dispute Resolution Corporation (DRC). The DRC is a non-profit membership based organization serving the produce trade. DRC provides harmonized standards, procedures and services to our members to help them avoid commercial disputes.

When differences of opinion occur, the DRC provides the fruit and vegetable value chain with specialised consultation, mediation and arbitration services to resolve the issue in a timely and cost-effective manner.

  • Ensures regulatory compliance for Canadians subject to the Safe Food for Canadians Regulations
  • Dispute prevention education
  • Fast, fair and enforceable solutions to disputes
  • Improved business networking
  • Integral risk management component of any sound business plan
Members worldwide subscribe to a common set of trading standards and members responsibilities that promote the fair and ethical trade of produce entering the North American marketplace.